Meet our Marketing Expert, Jennifer Eichenberg
Jennifer is a marketing expert and an organizational trouble shooter. Read her latest article here!
How to Present Your Business to a Crowd
Mark Shuster gives tips for speaking in front of a crowd. Fox Business.
A Non-Attorney Approach to Protecting Your Intellectual Property
By Jennifer Eichenberg, Eichenberg & Associates
Your intellectual property could be your most valuable asset. Yet, a common mistake that many entrepreneurs make is to give away their intellectual property. Many do not even realize they are doing it, because it has become common practice to give it away. I am talking about the thoughts, ideas, and concepts that are put into a presentation, and then handed over to everyone in the audience in the form of slide handouts. There could potentially be a competitor in the audience, which means you have handed your competitor your intellectual property on a silver platter. Why do entrepreneurs do this? I believe it boils down to several reasons.To read more, a Membership is needed: Click here to subscribe
